Monday Motivational Idea-the Importance of Journey Mapping

Today’s motivation for shaking up how we do things is based on 3 Journey Maps I did for clients over the last week. In case you aren’t familiar with Journey Maps…. What is it? A journey map is a framework that enables you to improve your end user’s experience and maps the process of tracking […]

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Innovation for Enhanced Customer Experience

Just wanted to share this article and a few thoughts on Customer Experience and Innovation and “How Wells Fargo Learned to Innovate Around the Customer” found here.  Here’s some content from the Forbes’ article (below) but I also wanted to outline some thoughts on what Steve Ellis [who runs their wholesale services group] found, as […]

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State of the Union: Online/EComm Retail News

After meeting with a national client yesterday who is focused on their underutilized channel of online sales, I thought I would share some thoughts on the state of online sales. I’m sharing research and tidbits worth integrating into your online strategy. I’ve cut & pasted key pieces of research and content in an effort to […]

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Influencers vs Brand Advocates

Often we are swayed by the sex appeal of the Influencer–someone who has amassed a large audience and we perceive their words as driving change. That’s a critical missperception for brands that want to impact the lives of customers. @zuberance created this great infographic that shows the difference between Influencers and Brand Advocates. The key […]

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Practically Radical

What can I say? I absolutely adore the book Practically Radical by William (Bill) Taylor-founder of Fast Company. Its filled with many stories from great innovative companies, many of which I was aware of, but love anyway. He’s got a great way of summarizing the details and yet adding in his own insights and vision […]

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